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The first VeggieTales video was released in 1993, and was the U.S.'s first completely computer animated video widely distributed in VHS format. Since then, the VeggieTales videos have sold well over 50 million copies. In addition to the videos, there are also books, games, and the ubiquitous plush toys which accompany nearly anything beloved by children. Big Idea went bankrupt in 2003 after they released Jonah: A VeggieTales Movie. The company was bought out of bankruptcy by Classic Media, L.L.C. in 2003 and was moved to Franklin, Tennessee in 2004. Most VeggieTales videos follow a set pattern. The presenters (Bob the Tomato and Larry the Cucumber) set up a moral situation, often arising from a letter from a viewer at home. There is then a discussion among several of the main characters as to how this is best answered. Inevitably, they get to the point where they "roll the video". There is usually an intermission for a "Silly Song with Larry", and at the end the presenters return to wrap up the moral lesson with an applicable "memory verse" as delivered from QWERTY, the computer. Generally, Bob is the straight man to Larry's goofier character. Larry usually gets the best of the sometimes overly serious Bob. The internal stories themselves are often based on biblical or famous literary stories, sometimes transferred to a different setting (for example, Madame Blueberry clearly draws inspiration from Madame Bovary, Sumo of the Opera teaches about perseverance by retelling Rocky mixed with The Karate Kid and The Mikado, and Dave and the Giant Pickle retells the story of King David's encounter with the Philistine Goliath in First Samuel.) Violent, sexual, or otherwise inappropriate content in the source material is often replaced with something innocuous. For example, in King George and the Ducky, a retelling of the story of David and Bathsheba, Bathsheba is replaced by a rubber duck whose original owner falls victim to a food fight. Another example is in The Ballad of Little Joe, a retelling of the story of Joseph, where, instead of Potiphar's wife attempting to get him to have an affair with her, she tries to get him to steal a bag of gold. |
